Question:
I noticed that you only use real patients in your ads that they look like they are from the Four Corners area. Other orthodontists in our area show ads using models from California or some other region. Why don’t they use real patients?
Answer:
I use my patients because I want the public to see my results and how they change people’s lives. I believe that showing models and making it look like they are real patients gives a false perception. Keeping it real is the right thing to do because it gives realistic expectations. What you see on my website, Facebook and Instagram are “real patients, real results.” Check it out and don’t be fooled by models posing as patients.